Cookie Policy
This Cookie Policy (hereinafter: Policy) explains what cookies are, how Frendex Korlátolt Felelősségű Társaság (Frendex Kft., hereinafter: Data Controller) uses them on the www.frendexapp.com website, what types of cookies are placed, and how you can manage your preferences.
This Policy should be read together with our Privacy Policy, which provides further details on how we process personal data.
1. What are cookies?
Cookies are small text files that are stored on your device (computer, tablet, or smartphone) by your web browser when you visit a website. They allow the website to recognise your device and remember certain information about your visit, such as your preferred language or other settings.
Cookies may be set by the website you are visiting (first-party cookies) or by third-party services that the website uses (third-party cookies). Cookies can be session-based (deleted when you close the browser) or persistent (remain on your device for a set period or until you delete them).
2. Legal basis for cookie usage
We use cookies on the following legal bases under the GDPR:
- Essential cookies: Article 6(1)(f) GDPR – legitimate interest. These cookies are strictly necessary for the website to function and cannot be switched off.
- Non-essential cookies (analytics, recordings, marketing): Article 6(1)(a) GDPR – consent. These cookies are only placed after you have given your explicit, active consent via the cookie banner.
3. How we obtain your consent
When you first visit our website, a cookie banner is displayed offering you the following options:
- Accept all – enables all cookie categories (essential, analytics, recordings, marketing).
- Reject – only essential cookies remain active; all non-essential tracking is disabled.
- Customize – opens a preferences panel where you can enable or disable individual categories.
Your consent choice is stored in the frendex_consent cookie for 180 days. After this period expires, the banner will be shown again so you can renew or update your preferences.
You may change your consent at any time by clicking the "Cookie settings" link in the website footer.
4. Cookie categories
We classify cookies into four categories:
| Category | Consent required | Description |
|---|---|---|
| Essential | No (always active) | Required for the core functionality of the website, including session management, language preferences, and consent storage. The website cannot function properly without these cookies. |
| Analytics | Yes | Used to understand how visitors interact with the website by collecting anonymous statistical data. Helps us improve the user experience. |
| Recordings | Yes | Used for session recording and heatmap analysis to understand how users navigate the website. Form inputs (names, emails, messages) are always masked and never recorded. |
| Marketing | Yes | Reserved for future use. Currently no marketing cookies are placed. When activated, these cookies would be used for targeted advertising and campaign measurement. |
5. Cookies we use
5.1 Essential cookies (always active)
| Cookie name | Provider | Purpose | Lifetime |
|---|---|---|---|
| frendex_consent | Frendex (first-party) | Stores your cookie consent preferences (which categories you have accepted or rejected). | 180 days |
| frendex_lang | Frendex (first-party) | Stores your preferred language setting (Hungarian or English) so the website displays in the correct language on subsequent visits. | 365 days |
5.2 Analytics cookies (consent required)
These cookies are set by Google Analytics 4 (operated by Google Ireland Limited, Dublin, Ireland) and are only placed after you grant consent for the "Analytics" category.
| Cookie name | Provider | Purpose | Lifetime |
|---|---|---|---|
| _ga | Google (third-party) | Primary Google Analytics identifier used to distinguish unique visitors. Contains a randomly generated client ID. | Up to 2 years |
| _gid | Google (third-party) | Session-specific Google Analytics identifier used to distinguish visitors within a 24-hour window. | 24 hours |
| _ga_[MEASUREMENT_ID] | Google (third-party) | Used by Google Analytics 4 to persist session state across page loads. | Up to 13 months |
Google Analytics is configured with IP anonymisation enabled. Data is processed within the European Union (EU region). For more information, see Google's Privacy Policy.
5.3 Recordings cookies (consent required)
These cookies are set by Microsoft Clarity (operated by Microsoft Corporation) and are only loaded after you grant consent for the "Recordings" category. Clarity is lazy-loaded — the script is not even downloaded until consent is granted.
| Cookie name | Provider | Purpose | Lifetime |
|---|---|---|---|
| _clck | Microsoft Clarity (third-party) | Persists the Clarity user ID across sessions to connect multiple visits from the same user. | 12 months |
| _clsk | Microsoft Clarity (third-party) | Connects multiple page views within a single Clarity session for heatmap and recording playback. | 1 day |
| CLID | Microsoft Clarity (third-party) | Identifies unique visitors for session replay and interaction analysis. | 12 months |
Form inputs (names, email addresses, messages) are masked by Clarity and are never captured in session recordings. For more information, see Microsoft's Privacy Statement.
5.4 Marketing cookies (consent required)
Currently, we do not place any marketing cookies. This category is reserved for future use. If marketing cookies are introduced, this policy will be updated and your consent will be requested before any such cookies are placed.
6. Managing and deleting cookies
6.1 Via our website
You can change your cookie preferences at any time by clicking the "Cookie settings" link in the footer of any page. This reopens the consent preferences panel where you can enable or disable individual cookie categories.
6.2 Via your browser
You can also manage cookies through your browser settings. Most browsers allow you to:
- View the cookies stored on your device
- Delete individual or all cookies
- Block cookies from specific or all websites
- Set preferences for first-party and third-party cookies
Instructions for the most common browsers:
Please note that blocking or deleting essential cookies may impair the functionality of the website (e.g. your language preference will not be remembered).
7. Third-party services and data transfers
The non-essential cookies described above are set by the following third-party service providers:
| Service | Provider | Registered office | Data processing region | Safeguards |
|---|---|---|---|---|
| Google Analytics 4 | Google Ireland Limited | Dublin, Ireland | EU | Standard Contractual Clauses (SCC), Data Processing Agreement (DPA) |
| Microsoft Clarity | Microsoft Corporation | Redmond, WA, USA | EU / EEA | EU Data Boundary, Standard Contractual Clauses (SCC), DPA |
The Data Controller has entered into Data Processing Agreements with both service providers in accordance with Article 28 of the GDPR. Where data may be transferred outside the EEA, appropriate safeguards under Chapter V of the GDPR are in place.
8. Tracking exclusions
Analytics and recording scripts are not loaded for:
- Logged-in WordPress administrators and editors;
- Visitors who have rejected all non-essential cookies;
- Requests containing the
?frendex_no_track=1query parameter.
9. Your rights
Under the GDPR, you have the right to:
- Withdraw your consent at any time (via the "Cookie settings" link in the footer);
- Request access to, rectification, or erasure of your personal data;
- Object to or restrict the processing of your data;
- Lodge a complaint with the Hungarian National Authority for Data Protection and Freedom of Information (NAIH).
For full details on exercising your rights, see our Privacy Policy.
10. Contact
If you have questions about this Cookie Policy or our use of cookies, please contact us:
Frendex Korlátolt Felelősségű Társaság (Frendex Kft.)
Email: info@frendex.hu
Website: www.frendexapp.com
11. Amendments
The Data Controller reserves the right to amend this Cookie Policy at any time. Any changes will be published on this page with an updated effective date. If new cookie categories or third-party providers are introduced, your consent will be requested before any new cookies are placed.