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Photographers, videographers, designers and DJs near you: how to read a portfolio, what a quote should cover, and when to book.

You should not pick a photographer, videographer or designer on portfolio alone. What matters is how much of that portfolio work you can actually get for your own situation and your own budget.

Here we cover what a quote should include, who owns the raw files, how far ahead to book, and which surcharges are reasonable.

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Frequently asked questions

Who owns the raw files and the finished images?

By default copyright stays with the photographer and you receive a licence, and the scope of that licence is the thing to settle: where, for how long and for what purpose you may use the images. Most will not hand over raw files, because the editing is part of the work. If you need them, ask up front and expect to pay extra.

What should a quote contain?

Time on location, how many finished images you receive, the level of retouching, the delivery deadline, the usage licence, and what happens if the date falls through. That last point is missing from most quotes and is what most disputes turn out to be about.

How far ahead should I book?

Six to twelve months is normal for a wedding or a large event, more in peak season. Two to four weeks is usually enough for corporate or product work. The date is yours when the deposit has arrived, not when you discussed it.

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